Introducing Triumph’s Magic Wire bra

If there happen to be any men reading this, hurry along and skip this post. Its contents don’t concern you, this is solely for my ladies, k? Right, now that it’s just us girls, let’s talk about the necessary evil that is bras. You might think calling those little (or large) supportive contraptions a necessary evil is a tad harsh but they are bloody uncomfortable, no matter how pretty they are. Kate Moss infamously stated that “nothing tastes as good as skinny feels”, well I don’t think anything feels as good as taking your bra off after a long day.I feel like I need to share a story with you. I have a group of blogger gal pals that I usually catch up with over dinner, unlike Kate we all love food. Over the last 5 years, a lot has changed. Lots of house moves, job changes and relationships coming and going, all discussed at length over delicious food. The one constant is what we discuss as the meal winds down and we prepare to leave; rushing home to take out bras off. I won’t mention names but one of us was so uncomfortable that her bra was removed before she even got home. Now, I’m not that adverse to bras but I have been known to close my eyes and sigh with contentment when I take mine off, whether my bra is from Boux Avenue or Agent Provocateur.

 When I was invited to a little shindig my Triumph to celebrate the launch of their new Magic Wire bra which claimed to use silicone and mesh stabilisers in the place of pesky underwire, giving you all the shape and uplift you need but without a pesky wire digging in. I have to admit, I had my reservations but as I listened to the Triumph team talk about how many years the bra had been in production and the results of their trial, I was intrigued. I saw several different sized models showing off the beautiful bras which all looked like they were being supportive and doing the job but it’s only when they cut through the silicone underwire with scissors that I thought this might actually be the real deal, a comfy bra which does the job.

I met with one of Triumph’s expert bra fitters to get fitted and test out the Magic Wire. Now, this is where I have a little gripe about the lingerie industry. I’m not a standard size, I have a tiny back size and I really struggle to find many places which go down to a 30. I’ve learnt to go up to a 32 back size and go down a cup size to compensate, which is exactly what I did with the Magic Wire. That tiny gripe aside, the bra fitted really well and it actually felt like I wasn’t wearing a bra. It felt as light as air but I felt well supported, it was a revelation and I was loathed to get back into my old bra. It feels amazing on and it does the job, so pop over to the Triumph website and treat yourself to the most comfy bra in the world.

Bra c/o Triumph.

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at before launching her self-titled blog.



  1. Maria Fallon
    October 8, 2014 / 8:27 pm

    Oh man, I keep hearing such good things about this bra, I think I need to try it!Maria xxx

  2. waistcincherhq
    January 22, 2015 / 4:18 am

    This looks great! 

  3. GoodForYou DP
    September 30, 2015 / 5:41 pm

    This bra is really good 🙂

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