MINKPINK AW12 campaign

The MINKPINK campaign has the funnest backstory to any campaign I’ve heard about. As the company is Australian, they took a roadtrip across Australia taking in some amazing sights including a giant pineapple! The shots look like they’ve been inspired by street style and bloggers and feature cosy chunky knits, floral and baroque prints. The collection is available at Urban Outfitters soon. 

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at fashiondaydreams.com before launching her self-titled blog.


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