A fairytale evening with Wild Swans

The lovely Dena organised a special, intimate blogger party at a very special London boutique. Named after the fairytale by Hans Christian Andersen, Wild Swans boutique is a magical land of beautiful Scandinavian design. The interior of the shop is stunning, brightly lit with white floors, walls and furniture, the perfect setting to house their Scandinavian fashion and homeware brands which include Day Birger et Mikkelson, Fnug, Hanne Bloch, Malou Sander and Malene Birger.

With only five bloggers in attendance, it was a lovely change from the huge mass-blogger events which I’m used to. The staff were so lovely and it was nice just hanging out with them! By hanging, I mean relying on their eye for style and being dressed up in their fine wares for an impromptu fashion show. I fell head over heels for these amazing leather trousers by Malou Sander, they were a gorgeous forest green colour and were leather at the front and spandex at the back which means they fit like an absolute dream. A true wardrobe staple, they looked great with sheer blouses and jumpers alike. It would be a crime against fashion for me not to buy these in the near future, right? Also worth a mention is the snuggly soft Doris coat by Jofama, which Susie bought last week. 

Huge thanks to the lovely guys at Wild Swans for such a lovely evening. 

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at fashiondaydreams.com before launching her self-titled blog.



  1. Tori
    October 9, 2011 / 2:58 pm

    What a gorgeous idea/store! I will have to pop in next time I am in town!Lovely blog,Tori x

  2. City Girl (EC1)
    October 10, 2011 / 11:02 am

    Wow, great mirrors! Would like one of those in my bedroom! Will definitely check it out x

  3. pixelhazard
    October 11, 2011 / 12:15 am

    Oh what a lovely ideaBright Green Laces

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