Taking inspiration from Victorian artist John Anster Christian Fitzgerald, Eudon Choi’s signature masculine tailoring aesthetic had a much softer, dreamier edge. Voluminous pieces in shades of pastel pink and baby blue with cool navy and white coupled with drawstring detailing and asymmetric cuts ...
London Fashion Week: Eudon Choi AW15
The ‘Metabolism’ Japanese architectural movement between the 1950s and 1970s may not be the most obvious reference points for a collection, but Eudon Choi translates this into an extremely covetable yet commercial collection. Experimenting with cut and proportion for a strong visual impact, key ...
London Fashion Week: Eudon Choi AW13
Inspired by the 1965 film Dr Zhivago, Eudon Choi's autumn/winter 2013 collection featured his signature fushion of masculine tailoring cut for the female form. With a string quartet setting the scene throughout, emphasising the romantic and feminine feel of the collection. Russian folk-inspired ...
Jena Theo and Eudon Choi at Young British Designers
You've heard of Young British Designers, non? Whilst initiatives like NewGen and Fashion East give young designers a platform to be seen, YBD gives them a platform to be bought; let's face it, that's equally important for young designers. They are passionate about brave design, new talent and ...