Reena Rai in sequin Topshop boots

Hands up if you hate talking about yourself? Yeah, I hate it too but apparently, it’s important AND you have to talk about yourself in the third person, so here goes…

About The Blog

Reena Rai has been blogging for over a decade, founding her first blog (Fashion Daydreams) in 2008 as a creative outlet to explore fashion and personal style.

Over the years, her platform has evolved into a carefully curated insight into ‘Reena’s world’, focusing on fashion and style as well as travel, beauty, and lifestyle content. Based in London, Reena is passionate about emerging British design talent and is part of the British Fashion Council’s Blogger Panel.

The site is a global destination for attainable, emerging and luxury fashion with a diverse, international readership.

Reena has collaborated with brands including Astley Clarke, Westfield, Microsoft and Shangri-La. She has been featured in the likes of Grazia, ELLE Hong Kong, The Telegraph, Sky News, Refinery29, The Independent and many more.

If you would like to work together or have a question, please email me.

About Me

I’m a very proud Londoner and I’ve been fortunate enough to call this incredible city my home for the last decade. I’m also a very proud woman of colour in the blogosphere representing South Asian women – there aren’t a lot of us around! I’m really passionate about diversity and using my platform for good. It’s worth reading the post I wrote about why representation matters.

My blog is my baby but it is my side-hustle alongside my day job. For years, I worked in the fashion industry alongside running my blog. I started out by managing social media campaigns for Clothing at Tesco before leading digital marketing for Phase Eight, heading up digital brand relations at Harrods and launching a global fashion/tech start-up founded by Jose Neves. And now? I lead Influencer Marketing in the UK and Australia for a global tech company, which I absolutely love. Yup…I don’t really get the Monday blues and yes, I’m a unicorn 🙂

Though I’ve swapped fashion for tech professionally, the former still has my heart. For nearly a decade I’ve worked in fashion during the day and blogged by night and I’ve learned a hell of a lot about the industry. I still geek out over trends, designers and the general business of fashion. What makes me tick? Discovering emerging, independent designers, the highest of heels and diversity.

Aside from fashion, my world is consumed by food and travel. Ideally at the same time. I’ve travelled to 40+ countries across 5 continents and often dream about all of the incredible places I’ve yet to discover. My favourite places include Cambodia, Kenya, Vietnam, Cuba, Bali, Italy and Malaysia. What’s on my bucket list? In no particular order: Namibia, Galapagos, Papua New Guinea, Sri Lanka, Bhutan and Colombia.

Want to know more? Feel free to drop me an email.

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