I have to admit, I find scents and fragrance shopping quite overwhelming. I haven’t got a good nose so it takes me a while to shop for and decide on a new fragrance – the last one I bought was a Byredo perfume three years ago! I’d love to invest in a really, really beautiful signature scent, like a proper grown up, but I just didn’t feel confident enough to pick just one fragrance. Luckily, I discovered contemporary London-based fragrance brand Floral Street, who helped to demystify scents for me. And I’m going to share everything I learnt from them!
As the name suggests, Floral Street is a fragrance brand powered by florals. That’s pretty much where the similarities between other fragrance companies or luxury perfumes end. Taking the pretension out of the world of scent, Floral Street talks about ingredients rather than notes and breaks down each perfume into an easy to understand description with none of the extravagant language usually used in the perfume world.
Their aim is to make fragrance accessible, so perfect for a fragrance novice like myself. The brand invited me to their Covent Garden store to experience a Scent Journey, which was truly eye-opening. Or nose opening? In under an hour, one of Floral Street’s resident Floristas takes you on a journey through each of the brand’s signature scents, explaining the muse behind each one while highlighting the key ingredients.
1. My absolute favourite is Chypre Sublime. It’s Floral Street’s most well-known fragrance, their Santal. It’s a sublime mix of damask rose, violet, patchouli, geranium and insense. The fragrance is sultry and captivating, I *always* receive compliments when I’m wearing it. Last time I was in San Francisco, a waiter at the restaurant stopped to ask why our section of the restaurant smells so incredible!
2. Wonderland Peony is my favourite fragrance for summer. Peonies are my favourite flowers but I’ve never been drawn to peony-laden perfumes til this one. Pairing my favourite florals with Sicilian lemon and pink guava make this light and delicate fragrance, while cedarwood and vetiver give it a woody warmth.
3. No fragrance roundup would be complete without the perfect date scent and mine is Black Lotus. It’s heady, intoxicating and could easily pass for a Tom Ford scent, in my opinion. Patchouli, black cherry and black leather give it a heavy lingering scent which is balanced with saffron rose and red peppercorn.
I can’t tell you how overjoyed I am to find a fragrance brand and not one but THREE scents which fit me and make me feel happy, confident and put together. I’ve learnt that, much like fashion, fragrance can help communicate who you are without you having to say a word.
Floral Street perfumes cost between £22-58 and are available from their Covent Garden store and website.