New blog, who’s this? I am *so* thrilled to finally share what I’ve been secretly been working on for months. After a decade together, Fashion Daydreams is no more. We’re ushering in a new era with a self-titled blog and a new site which is much more reflective of who I am now, rather than who I was years ago. The rebrand has been a long time coming but as an impatient perfectionist, it’s taken a little time to get here. But patience is a virtue, apparently!
Fashion Daydreams can’t come to the phone right now…she’s dead.
I started my blog back in 2008. I’m sure I’ve written about the ‘origins’ at length before. Essentially, I set up my blog during the early days of blogging with no expectations. The name, Fashion Daydreams, really reflected that phase in my life – living in a tiny village in the countryside with big dreams about what I wanted to be. I was a fresh graduate just starting my journey. The only thing I knew is that I wanted to work in fashion, hence the name Fashion Daydreams.
Fast-forward a decade and I’m proud to say that I turned my dreams into a reality. Instead of whiling away hours looking at runway pictures on style.com and making physical mood boards from fashion magazines, I became a certified fashion girl. I worked my way up in the industry, a notoriously tough and ruthless industry. I worked with every luxury brand from Tom Ford and Burberry to Matthew Williamson and Aquazzura. I found myself on the front row at London Fashion Week. So many amazing achievements that my younger self would be so proud of.
The most important part of my journey is growing into myself. I’ve learnt who I am and became comfortable in my own skin, accepting my flaws and my strengths. The little cocoon I was encased in fell away and I spread my wings, unfolding and expanding into the world. Blogging has been a huge part of this transformation, it’s really helped to push me out of my comfort zone, encouraged me to experiment with my style and be my best brave, self-assured help. Not the easiest feat for someone who is a shy introvert at heart!
As I grew into myself and advanced in my career, my old blog name started to resonate less and less. Truthfully, it hasn’t felt “me” for a long time. As well as the new look and name, I’ve switched from Blogger to WordPress, which is a change I wanted to make for a very long time. I also wanted to rebrand for over a year but…well, it’s difficult to balance working and blogging, without adding a rebrand into the mix too! But towards the end of 2018, I decided it was time and I’ve been working my socks off to bring my new baby to life.
So here we are. I want to welcome you to a new era and thank you so much for joining me on this journey. I’m so excited for the future and to keep growing, learning and becoming better. The new site is just the beginning…