Unless you’ve been unplugged and put in rice for the last few days, you’ll know that Black Friday is fast approaching. This year, retailers have really doubled down on their adoption of the American custom. Black Friday is traditionally celebrated a day after Thanksgiving, retailers kick off the Christmas shopping season with a day of discounts to encourage people to get spending. This year, UK retailers are starting early and extending discounts for a couple of days…which means you should absolutely NOT shop until your favourite shops are on sale.
The words ‘Black Friday’ conjure up scrum-like images of shoppers clambering over each other for a bargain and fist fights over a flatscreen tv. It all seems very uncivilised, the best way to make the most of Black Friday is with a cup of tea in front of your laptop. I’m sharing my five shopping hacks to help you get the most out of Black Friday, without missing out on what you really need:
1. Make a list
It’s so easy to get carried away during the sales and end up with things that you will never wear or use. I can hold my hands up to that, I once bought a pink sequin skirt in a flurry of sale shopping! Whether you’re getting a headstart on Christmas gifts or treating yourself, it’s best to make a list. I prefer to keep it quite broad to start with. For example, I know that I want to buy a book and some grooming products for my brother, but I’ll find the exact products as I browse.
If you’re treating yourself, give my wardrobe a once-over to see if there is anything that you’re missing. I’m keeping my eye out for black cowboy boots, lightweight oversized jumpers and dresses for wearing with OTK boots. Having a broad idea helps to narrow down what you’re looking for without completely restricting you.
2. Have a reccy
Once you have a list in mind, have a reccy to find the exact products ahead of Black Friday. This way, you can get straight down to business as soon as the sale goes live. You can add products to your wishlist, add it to your bookmarks or save to your Pinterest board.
3. Set a budget
Ok I’m in ‘mum mode’ but it’s important to set a budget so you don’t go too crazy. Find a 20% off code for that Saint Laurent bag that you’ve had your eye on all season might seem like a sign from the shopping Gods but do you want to blow your budget on one piece when Christmas is just around the corner. I set a budget for each person I’m buying a Christmas gift for as well as myself! This will also help to stop you from getting swept up into ‘sale mania’ and buying just because something has been reduced.
4. Stalk your faves
Now that you have a list of what you’re after, some products that you must have and a budget, all you need to know is when the sales are starting. If you haven’t already, sign up to email newsletters and follow them on social media so you don’t miss the sale announcement.
5. Block out some time
This might seem a little extreme but I usually block out some shopping time in my diary to make sure I can go through my list and pick up the items I really need. Ok…want. Whether it’s an early morning scout over a cuppa, a quick lunchtime peruse or an evening browse, set some time aside to check whether the pieces you’re after are on sale and snap them up before it’s too late!
Oh the cardinal rule of sale shopping – if you didn’t want it full price, it’s not a bargain. Don’t let the sales trick you into buying something unnecessarily just because it’s cheap!
Here are a list of retailers and their discounts:
Selfridges – up to 20% off
French Connection – up to 50% off – ends Monday 26th Nov
Topshop – up to 50% off everything – ends Monday 26th Nov
Miss Pap – up to 50% off – Friday 23rd Nov/Monday 26th Nov
Boohoo – up to 50% off everything – Thursday 22nd Nov to Monday 26th Nov
Nastygal – 50% off everything excl. sale – ends Monday 26th Nov. Enter OHSNAP at checkout.
NA-KD – 25% off everything – ends Monday 26th Nov
Beauty Bay – up to 30% off – ends Monday 26th Nov
Monica Vinader – 30% off everything – ends Monday 26th Nov