The Truth About Blogging

They say a picture is worth a thousand words. I love that images are subjective and can be interpreted in so many different ways, with or without words. Naturally, I prefer the former. I really enjoy creating content for my blog, both the images and the words go hand in hand to tell a story. Everything is considered, from the location and look to the poses. Sometimes I know the story they will tell before we shoot and sometimes the words come together after I see the final images. Either way, one supports the other. 

And what story does this shoot tell? Actually…didn’t want to weave a lovely story with these images. To tell the truth, it’s not my favourite shoot and I want to tell you why. All of this…blogging…it’s hard work and on the day of the shoot it was just too much, I was dead on my feet and had nothing left to give. I went to bed at 4 am the night before and I was up again at 8 am. Ashanti was shooting this look at around 2 pm, I hadn’t eaten all day and it was bloody freezing outside. I always say we create magic on our shoots but honestly, I was totally out of sparkle during this shoot. 

I’m not feeling sorry for myself in the slightest and I don’t want to put a dampener on my work but the reality is: shoots aren’t always fun and blogging isn’t always a laugh. That’s the honest truth. Blogging is a real graft. A blogger is essentially a one-person publishing army – you’re a writer, subeditor, fashion director, editor-in-chief, photographer, social media manager, PR and many other things all rolled into one.  

I’ve been part the blogging community for years and I have witnessed a lot of change in that time. One of the major differences from a blogger’s point of view is the sheer amount of content that needs to be created now. When I started, I was self-shooting in my bedroom and social media wasn’t really a thing. Fast forward a couple of years and I feel like a content factory, planning shoots for my blog and shooting additional content for Instagram as well as engaging on all social media platforms. Algorithms have evolved and essentially need you to live on their platforms, constantly engaging to see any growth. It’s a full-time job…on top of my existing full-time job!

Don’t get me wrong, I absolutely love blogging, creating content and sharing it with all of you. It’s not always easy, but nothing worth having in life is. I’ve fallen in and out of love with blogging over the years, sometimes taking months off at a time when I’ve had severe writer’s block or burnout. Last year, I discovered my blogging rhythm again, fell in love with writing once again and I couldn’t be happier. Wearing so many different hats has taught me so much and I love seeing the progress I’ve made, especially over the last year. It’s one of the most rewarding things I have done and I can’t wait to share the next shoot with you already! 

Jacket – Tommy Hilfiger (similar)

Dress – Tobi

Belt – Off White

Boots – ASOS

Photography by Adorngirl

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at before launching her self-titled blog.


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