Following on from her highly successful debut as the face of Louis Vuitton last season, super chic Oscar-nominated actress Michelle Williams has reprised her role for SS14. Showcasing the new Lockit bag as well as the Capucines and the iconic Alma, Michelle was shot by Peter Lindbergh and styled by Carine Roitfeld in a campaign which embodies modern femininity in three guises.
The original Lockit was released in 1958 and was discovered in the archives before being reinterpretated in 2014. Michelle channels the essence of the self-confident Parisienne to encapsulate the understated elegance of the new pastel day bag. Michelle takes on a more playful character to channel the eye-popping colours of the Alma bag while the Capucines calls for a more restrained, sophisticated look. Sprinkled throughout all of the images are pieces from the new Emprise jewellery collection, including a yellow gold watch, studded rings and a stunning white gold and diamond bracelet.From the compelling combination of force and fragility of the first campaign, to the vibrant contrasts of this second outing, Michelle Williams, as she has done so many times on screen, makes her own her latest role as the multi-faceted Louis Vuitton woman.
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