Introducing L’Agent from Agent Provocateur

I don’t think it’s a secret that I love luxury lingerie brand Agent Provocateur, my obsession grew about 10 fold after attending the Autumn/Winter 2012 blogger event in the Soho Store last August. Back then, I saw the AW12 campaign images starring the utterly flawless Monica Cruz and thought she was a perfect fit for the brand. It seems as though I’m not the only one, Creative Director Sarah Shotton has been working with Monica and Penelope Cruz on the exclusive diffusion line L’Agent, with the Cruz sisters being heavily involved in all aspects of the collection from the design of the labels and hangers to sourcing vintage fabrics for inspiration. The 15-piece collection includes a selection of bras, briefs and corsets and is the first collection of a five-year partnership between the Cruz sisters and Agent Provocateur. 

Here are my top five looks from the collection, which is available exclusively at Selfridges

Like the collaboration, the campaign video was also a family affair with Penelope Cruz writing and directing, brother Eduardo creating the soundtrack and mother Encarna helping with the hair. The video stars Spanish actor Miguel Angel and Russian model Irina Shayk. 

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at before launching her self-titled blog.


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