London Fashion Week: Jena Theo AW13

Jena Theo’s autumn/winter 2013 show took off right where the spring/summer show finished. The collection featured soft, voluminous, oversized cocoon shapes and brushed silks but in a bold and punchy colour palette which is new for the duo. Featuring the brightest pink clashing with pumpkin orange and graffiti florals along with spray paint effect smiley faces, there was a definite 90s vibe in the air. With a touch of sports luxe and jacquard metallics with dramatic coats with tough, grungy florals and boxy shapes. Energetic, bold and brash, I absolutely loved the lively direction of Jena Theo’s winter collection. 

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at before launching her self-titled blog.


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