London Fashion Week: Eudon Choi AW13

Inspired by the 1965 film Dr Zhivago, Eudon Choi’s autumn/winter 2013 collection featured his signature fushion of masculine tailoring cut for the female form. With a string quartet setting the scene throughout, emphasising the romantic and feminine feel of the collection. Russian folk-inspired outfits made for a strong, bold aesthetic with cute headscarves and floral headpieces finishing of the look. Sumptuous textures and deep pinks and turquoises with prints and applique detailing made for a surprisingly pretty collection from Eudon. My favourite touch was the ankle ties with pretty balls of fluff. 

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at before launching her self-titled blog.


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