If you have been languishing in the depths of a dreary Winter, Louis Vuitton have have very bright and very bold spring/summer campaign to jolt you back to life. Inspired by French conceptual artist Daniel Buren’s Damier canvas, the campaign backdrop is a bold yellow and white checkerboard. Shot by Steven Meisel, the campaign features 12 up-and-coming models wearing a top-to-toe look from the runway and carrying identical handbags.
Marc Jacobs takes up the story: “I have always loved Daniel Buren’s work, and Les Deux Plateaux in the Palais Royal in Paris – a series of striped columns of three different heights – was the inspiration for the proportions of the clothes. I felt that the idea of pairing the girls as ‘twins’ heightened the message of repetition, and the repetition of pattern, which is key this season. Sometimes, they are perfectly matched twins, and other times they are mismatched, wearing different lengths – mini or midi, or midi and maxi – reflecting the different column heights.”