Menswear Monday: James Long for Topman

London is fast becoming a hub for menswear talent. The London Collections: Men was a huge step towards proving that menswear deserves its valued place within fashion and it deserves more than a day tacked onto the end of London Fashion Week. I think part of reason a dedicated menswear week works so well in London is the wealth of menswear design talent in the city. From Martine Rose to Thom Browne, London is an overflowing hub of menswear designers. I try not to pick favourites, but I do have a soft spot for directional menswear designer James Long. Known for his innovative knitwear and leatherwork, I am super excited for his upcoming collaboration with Topman. The resulting collection is bold and translates his punk-inspired take on knitwear and features beautiful textures. The collection is a mash up of arans, multi-coloured tartan, ribbed crew necks and gorgeous oversized polka dots. The price points are a little higher than I’d expected, at £100 for a crew and £120 for a cardigan but in comparison to the prices of Topshop collaborations they’re a steal. Especially for a James Long piece. The collection is in stores on 12th November, I’ll see you in the queue. 

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at before launching her self-titled blog.


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