Paolita swimwear

This is the week, ladies and gentlemen. The weather is going to turn around, we’re due a heatwave and it’s finally time to wriggle out of those knits and into something a little cuter. And even if the weather doesn’t get better here, it’s practically holiday season so you can be sure of getting some sunshine. I’m being uncharacteristically optimistic, that’s because my next holiday is around the corner and I can’t wait! I’m off to the South of France for the long weekend and I’m thinking blue skies, turquoise water and tons of sunshine! I’ve been shopping accordingly and have more than enough brights and pretty prints for a week long vacation! I think swimwear is a little more difficult, there just tends to be two types around: tiny bikinis or stringy, cutaway swimsuits which want to be bikinis.

I absolutely adore Paolita‘s swimwear. Far from being one of the typical, generic swimwear brands, Paolita have a very distinctive, beyond cute look. Inspired by the fifties, their signature style is colourful prints and a fun, flirty vibe. Featured in Vogue, Elle and Grazia, the SS12 collection is bold, bright and very beautiful. I love the cute candy shades, classic nautical stripes and bold prints. Perfect for topping up one’s tan in the Cote d’Azur, wouldn’t you say?