Label Love: Aqua Couture

I first wrote about Aqua Couture way back in 2010, I stumbled upon them while browsing party dresses on ASOS and instantly fell for their signature bold look and strong silhouette and two years on, I still love their aesthetic. Aqua launched in Leeds before coming down to London’s iconic Carnaby Street three years ago. The menswear line launched last year to complement the popular womenswear line which is always in the press and has attracted a very loyal following. It’s not easy to see why; in a sea of identical bodycon dresses on the high street,Aqua’s directional, futuristic style is a breath of fresh air.

The SS12 collection is peppered with Aqua signatures, from the origami-like folds and pleats to the bold shoulders, simple colour palette, cutaways and asymmetric necklines but the brand continues to develop and includes longer, more languid shapes, bold patterns and some simpler, tailored daywear pieces. Stand out pieces include the gorgeous Blondie maxi dress, dramatic cougar shirt and the minimalist kimono mini dress.