I briefly wrote about emerging new label MASC a couple of months ago in a post about Selfridges‘ Bright Young Things but they definitely deserve a closer look. Founded just last year by Duncan Shaw and Billy Yick, the design duo took part in the final gala show at Graduate Fashion Week before being selected by Selfridges as one of the leading young design talents in the UK. Duncan was personally selected to study the Masters Fashion Design programme at the Institut Francais De La Mode in Paris, culminating in a Distinction awarded by Yves Saint Laurent co-founder Pierre Berg. MASC‘s design aesthetic is serene Japanese simplicity coupled with draping and structured silhouettes. The cutting techniques allow for expressive draping resulting in stunning form-focused womenswear. MASC is available at Young British Designers.