The spring/summer 2012 campaigns

Have you noticed? The green shoots of spring are starting to grow between the stale sale rails, the new season is almost upon us! Actually, most stores have had bits of their transitional collections coming in from the end of last year – the winter equivalent of seeing thick, heavy coats in stores in August. A few pieces scattered around a store amongst sale bedlam wasn’t really enough to satisfy my need for newness though. But now with just the dregs of last season remaining and beautifully merchandised collections in size order, it’s time to think about spring. And what better way than to take a sneak peek at the spring 2012 campaign images? I really like the pretty, pastel Louis Vuitton image and the Italian elegance portrayed in the Dolce & Gabbana whilst Gisele looks incredible in Versace. I think my favourite would have to be Coco Rocha in Longchamp, how can you not love that image?

Versace: Gisele Bundchen by Mert Alas and Marcus Piggott

Topshop S/S 2012 : Lara Mullen

Mulberry S/S 2012 : Frida Gustavsson and Lindsey Wixson by Tim Walker

Moschino: Kasia Struss by Juergen Teller

Yves Saint Laurent: Mariacarla Boscono by David Sims

Giorgio Armani S/S 2012 : Milou Van Groesen

Max Mara: Saskia de Brauw, photographed by Mario Sorreti

Hugo by Hugo Boss: Sean O’Pry, Freja Beha Erichsen by Alexei Hay

Bally: Julia Stegner, Miranda Kerr by Norman Jean Roy

Pringle of Scotland: Suvi Koponen by David Benjamin Sherry

Balenciaga: Laura Kampman by Steven Meisel

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Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at fashiondaydreams.com before launching her self-titled blog.

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