Today is the day. In t-minus 2 hours, you can finally get your hands on the super amazing Versace for H&M collection. Hysteria was already building with reports of eager shoppers queuing at locations including Selfridges and Regents Street overnight to get their hands on the collection. The collection launches online and in selected stores at 9am tomorrow, if you’re joining the scrum take a moment to check out my top pics and read the rules direct from H&M.
“The first 280 in line will receive one of 14 different coloured bracelets, 20 people for each bracelet colour. On the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for our women’s collection. Customers buying the men’s collection will not require a bracelet. When your time slot arrives, you will enter the designated area to shop for 15 minutes. Our goal is to create a better shopping experience for all of our customers.
If you are not one of the first 280 in line, you will of course have the opportunity to shop from the men’s collection or within H&M. When the 14 groups have finished their shopping we will open up the women’s collection to all of our customers.
To make sure as many customers as possible are able to buy from the Versace for H&M collection, we have a shopping limit. Every customer can buy from the entire collection, but with a limit of purchasing a maximum of two pieces per product, ie not more than two sizes (shoes/garments) or pieces (accessories) per product per customer. The shopping limit covers the entire Versace for H&M collection. Your place in line does not guarantee any items from the Versace for H&M collection.”
For those not joining in the madness, settle down, put your feet up and enjoy the Versace for H&M commercial. It’s a little strange but I really like it though Donatella’s catchphrase isn’t a patch on “I want LANVIN not diamonds!”.