Forever 21 SS12 press day

Forever 21 has to be one of the UK’s best loved US exports; the fast fashion, low price point strategy makes it an instant strong contender to the likes of H&M. The store opening on Oxford Street causes hysteria and the fluorescent pink bags swinging from every other person swishing down London’s iconic shopping street are an ever present reminder of the popularity of the brand. It was interesting to have a sneak peek into their collection for spring/summer 2012, which was a riot of fun colours and sixties simplicity mixed with Japanese-inspired florals and Riviera-esque stripes. 

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at before launching her self-titled blog.



  1. Intrinsically Florrie
    November 6, 2011 / 2:59 pm

    *spies a whole rack of florals and drools*Really like the chunky gem jewellery too!Florrie x

  2. Anonymous
    November 6, 2011 / 8:31 pm

    Forever 21 are an interesting brand… I've bought a few things from them but they tend to be poorly made and go out of shape quickly. Having said that I still buy staples from them as well as TopShop here in NYC – tees and shorts mainly, and often they some wonderful prints in store, like the pictures

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