I had no preconceptions going into the Joanna Hynes show, she wasn’t a designer I had heard of before. I think that was the best way to go into her super fun show. A colourful explosion of sequins, latex, leather and patent, it was definitely one of the brighter shows of London Fashion Week. With a myriad of influences, including sci-fi, disco, Hitchcock, Warhol, the collection could have gone horribly wrong but somehow Joanne combined all of these influences pretty successfully. The mood was quite eerie, with the Psycho soundtrack playing and robotic models, looking like the epitome of ladylike restraint. Oversize, a-line shapes and very slimline, bodycon silhouettes were Joanne’s canvas for her sequins and embroidery with slightly Warhol-esque designs . PVC was one of the key fabrics used, along with colourful leathers. I absolutely loved the colour blocking latex stockings though, a collaboration with Atuko Kudo. It wasn’t my favourite show of the season but there were some lovely pieces and I’m going to keep my eye on her future collections.
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