The campaign trail: Gucci and Tom Ford AW11

The Gucci and Tom Ford campaigns for autumn/winter 2011 are both colour saturated visual feasts shot by Mert Alas and Marcus Piggott. The Gucci campaign features Abbey Lee Kershaw, Joan Smalls, Sigrid Agren and Emily Baker. 

I think the Tom Ford campaign may be my favourite out of the two. His campaign features Victoria’s Secret model Candice Swanepoel. 

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at before launching her self-titled blog.



  1. Col
    July 18, 2011 / 4:09 pm

    Truth be told, if Gucci don't end up being taken to court by the Guy Bourdin foundation, such as Madonna did for the Hollywood video, I'd be very surprised. The only great thing about the Gucci campaign is Joan Smalls, I'm glad she's getting the bookings. I think between her and Frida Gustavasson, they could be the break out models that may establish the models as celebrities again. The Tom Ford campaign… well it's Tom Ford, enough said.

Leave a Reply

Your email address will not be published. Required fields are marked *