Last week, I popped along to the cute and quirky Soho Hotel to meet up with QVC’s jewellery buyers and two of the hottest new designers on their impressive roaster – Lauren Adriana and Ana De Costa. Lauren is a qualified gemmologist and explained that she works with precious stones to create really special pieces for one collection a year, similar to Ana who also has one collection a year and creates bespoke pieces in silver. Partnering with QVC allows them to create larger diffusion collections and reach a larger audience, while retaining their design integrity and aesthetic.
As an absolute jewellery addict, I was in my element checking out pieces from both of these talented ladies as well as Tomasz Donocik and SHO who also have collections with QVC. I think Lauren’s big, bold 70s inspired collection was probably my favourite , unfortunately it didn’t photograph very well in the lighting. Ana’s collection was very light and girly while Tomasz’s collection was clearly inspired by architecture and surrealism, making for some very distinctive designs.
Ana De Costa