Won Hundred spring/summer 2011 collection

Nikolaj Nielsen’s label Won Hundred was founded to change the way Denmark views fashion. I suspect that the label is set to make wider ripples in the fashion world if the spring/summer 2011 collection is anything to go by. The collection is inspired by the long black shadows by objects which create a deformed shadow. Elongated shadows are the central inspiration for this collection, whilst Danish cermic artist Thorvald Bindesboll is a secondary source of inspiration. 

Unsurprisingly, languid long dresses, wide leg trousers and skirts make up the key look for the collection. Tailoring in the form of floor length blazers and cropped menswear trousers. Sumptuous fabrics like washed out silk, jersey and soft cottons and details such as tie blouses, knot elements and kimono-inspired jackets complete the collection. The cream whites, pale yellow and burnt oranges are inspired from Bindesboll’s gorgeous ceramics and give the collection a new direction and edge. 

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at fashiondaydreams.com before launching her self-titled blog.



  1. Carol
    January 11, 2011 / 9:08 pm

    I love the shoes! Thank you for introducing me to a designer I had not been aware of, this is a very promising collection.Carol xwww.mystylisms.blogspot.com

  2. Couture Carrie
    January 11, 2011 / 10:54 pm

    Oooooooh gorgeous!Especially loving the blazers and the asymmetric gown!xoxox,CC

  3. Melanie Likes
    January 12, 2011 / 1:16 am

    I love your blog! I was looking through your posts – you have impeccable taste, darling.c:melanielikes.blogspot.comFollow?

  4. Juliet
    January 12, 2011 / 9:13 am

    This looks really great!juliet xxx

  5. FashionLifeCoach
    January 12, 2011 / 1:11 pm

    Stunning collection with adorable must-have pieces. In particular, I like the washed out denim effect of the tops, slightly dip dyed. x- FashionLifeCoach

  6. Lina
    March 5, 2011 / 8:59 am

    ahhh im getting so nervous..haha i neeed these shoes but cant find them anywhere..:( they r just amazing..:)

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