Emma Watson for Alberta Ferretti

Now that Emma Waston has put Harry Potter firmly behind her, she’s free to pursue her other interests. Fashion is definitely up there on her list of ‘things to do’. Unsurprising as she’s been the world’s fashion darling for a number of years now. She’s had a career that most models would kill for, with editorials for the likes of Harper’s Bazaar, Vogue Italia, Interview, Vanity Fair and Elle as well as the current issue of Vogue UK. Not to mention she’s been one of the faces of Burberry alongside established models Rosie Huntington-Whitely and Lily Donaldson since Autumn/Winter 2009, aged just 19. She’s set her sights slightly higher than being a (very well paid) clothes horse though. Before she worked with Burberry, she went on record as saying “I’m really not interested in doing it for my own ego. I’m not a designer. If someone asked me to do something that was beneficial to a cause, then maybe I’d consider it”. 

This year saw the launch of her collection with fairtrade brand People Tree. She’s said that her aim was to highlight “humanitarian issues surrounding fast fashion”. She’s stepping up her fashion credentials even more with the announcement this week that she’s partnering with Alberta Ferretti. Details are pretty thin on the ground but the range is organic and it’s said to be a very classic line, with 60s icon Jane Birkin as their muse. The range is coming out just after Christmas so watch this space!

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at fashiondaydreams.com before launching her self-titled blog.



  1. Penny Dreadful
    November 16, 2010 / 9:17 pm

    I think she is really stunning, can't wait to see what comes out of this.

  2. Amber
    November 16, 2010 / 10:29 pm

    So cute!

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