H&M & Lanvin collaboration – teaser

As some of you may know, my day job is on online marketing. I’m a pretty harsh critic of websites, social media strategies and online marketing campaigns, basically like Alan Sugar but I dress better! One campaign which has blown me away recently is the H&M x Lanvin one. They got the blogosphere and most of Twitter twitching about who the collaboration was going to be with, the videos were very smart and very witty, engaging the internet-savvy target audience from the get-go. When we found out it was Lanvin, pretty much the entire interweb imploded. It’s been quiet since…until this teaser video came out. Like the first videos, it’s very witty and renews interest until the collection is unveiled on Nov 2nd. The video stars Natasha Poly but the clothes are blurred out! This has got to be the best video campaign ever hands down, and it goes against the recent trend of ‘leaking’ images/videos/content to create a buzz. A backstage video, without even a glimpse of the clothing, how novel! What do you think of the video and the campaign? 

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at fashiondaydreams.com before launching her self-titled blog.



  1. Rachael
    October 14, 2010 / 7:29 pm

    I'm a new follower, love your blog! Hope you'll stop by mine!www.rachaeldiab.blogspot.com

  2. Li
    October 15, 2010 / 4:19 am

    those teasers are absolutely one of the most stylish things i've seen in a long time. you could be so easily fooled by the manipulated voice, that is until you listen to Alber's voice then you can detect the rhythm of speech. he has a very particular way of speaking. i got so inspired whenever i listen to him speaking!great shares, xx

  3. tor (fabfrocks)
    October 15, 2010 / 2:54 pm

    I am soo excited for this collaboration (although I can never be bothered to queue half the night to actually buy any of it!) I think half of the reason i'm excited is the hype around the campaign – it's been great and v clever!

    October 15, 2010 / 5:39 pm

    Reena, what a nice blog ou have!!We were part of this H&M/LANVIN Blog Competition…Unfortunately the link didn´t work very well and lots of our followers mailed that they tried lots of times to vote until it worked.But still…I LOVE thiscollaboration and I´m very excited to see the whole collection:)Stop by on http://daily-styling-deluxe.blogspot.com to find fabulous inspiration for all things fashion, beauty, photography, models and magazinesxoxo

  5. Anonymous
    October 16, 2010 / 9:44 pm

    I liked the pixilation aspect, but its not as clever as say lilly Allen's xbox lips TVC…….. still looking forward to seeing the collection though.

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