As some of you may know, my day job is on online marketing. I’m a pretty harsh critic of websites, social media strategies and online marketing campaigns, basically like Alan Sugar but I dress better! One campaign which has blown me away recently is the H&M x Lanvin one. They got the blogosphere and most of Twitter twitching about who the collaboration was going to be with, the videos were very smart and very witty, engaging the internet-savvy target audience from the get-go. When we found out it was Lanvin, pretty much the entire interweb imploded. It’s been quiet since…until this teaser video came out. Like the first videos, it’s very witty and renews interest until the collection is unveiled on Nov 2nd. The video stars Natasha Poly but the clothes are blurred out! This has got to be the best video campaign ever hands down, and it goes against the recent trend of ‘leaking’ images/videos/content to create a buzz. A backstage video, without even a glimpse of the clothing, how novel! What do you think of the video and the campaign?