Vogue Fashion Night Out London 2010

Last year, Vogue launched a global initiative to encourage shopping in some of the world’s fashion capitals – Fashion Night Out. I attended last year and it was a lot of fun flitting in and out of London’s numerous boutiques late into the night taking part of various events. Browns had young designers serving customers behind the till, Anya Hindmarch had a mini studio, Louis Vuitton had models in windows and I met Hussain Chalayan in Dover Street Market. Although there were plenty of people out and about, I’m not actually sure if FNO 2009 was a success or not in terms of generating traffic and sales. I guess as a PR exercise for the fashion capitals it was a success, as well as displaying the global clout behind the Vogue brand. 
That being said, I’m still excited about Fashion Night Out 2010, which falls on Wednesday 8th September. With so much going on in the city, I think it’s important to plan a little so you don’t miss out on something truly fabulous. Here are my top tips for FNO London 2010: 
Liberty’s Manolo pop up – Yasmin le Bon and Manolo Blahnik will be opening the doors to Mr Blahnik’s ‘World of Manolo’ pop up store. 
Rupert Sanderson’s dancehall – The store on Brunton Street will be transformed into a gorgeous dancehall with the choreographer from Bugsy Malone on hand to teach you everything from the foxtrot to a rumba. 
Alice Dellal at Louis V – Alice Dellal will be playing a two hour set in store. There are also special photobooths which make you look like a Vogue cover star! 
Harvey Nichols – The likes of Christopher Kane, Erdem and Markus Lupfer are in store to help customise your FNO tshirts and totes. Shu Uemura also have a pop-up lash bar.
Selfridges – Mulberry are in residence for the launch of their pop-up, super fashion photographer Jackie Dixon will be street style spotting and Peter Pilotto will be interviewed between 7-8pm. There are also tons of beauty events from Mac to Estee Lauder but my top tip is Chanel for a manicure. Last year the queues were horrendous though!  
Anya Hindmarch photoshoot – This was such a blast last year! Pick a bag, pose for the photographer and show Anya how you wear your bag. Best pose wins the bag! Sadly, I didn’t win last year but a girl can always try again!
Browns extravaganza – FNO sees the launch of a new Browns concept SHOP 24. There will be limited edition pieces as well as ‘leading personalities and authorities’ in store. 

3D Chloe – The Sloane St store will embrace all things 3D – photo installations and a huge 3D logo. 

Party at DKNY – Bungalow 8 will be taking over the store. Arrive early though, the store was at capacity by the time I got there last year. 
Studio 54 at DVF – The DVF store on Brunton Street will be transformed into studio 54, to celebrate the 70s and and glamourous Diane. Hair and make up artists will be on hand to transform you and an on-site photographer. Verity Parker from Vogue will pick one person’s picture and they will win a DVF by H Stern gold pendant. 

Biba at HOF – House of Fraser is relaunching Biba, and will have the face of the brand Daisy Lowe in store. The first 100 people who purchase something from Biba will get a complimentary hand and arm massage at Molton Brown. There are also oodles of beauty bits and pieces going on. 

Bungalow 8 at Jimmy Choo – The guys from Bungalow 8 will also be on the decks at Jimmy Choo. 

Bang at Marc Jacobs – Photographers will be on hand at the South Audley Street store offering personalised Bang photos. 
Moroccan Matthew Williamson – The Bruton street store will be transformed into a Moroccan souk, with Matthew and Jameela Jamil in store. 
Mulberry party – The Bond Street boutique is set to be a riot of fun. Karaoke and face painting will take place in store as well as lots of yummy giveaways. 

Vogue at Topshop – Topshop will be transformed into a mini Vogue, complete with front desk, beauty desk and Miss V’s photobooth.

What are your top picks for Vogue’s Fashion Night Out in London? 

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at fashiondaydreams.com before launching her self-titled blog.



  1. Kit
    September 6, 2010 / 12:17 am

    I'll be working backstage doing 4 fashion shows with M&S on Marble Arch branch..there will be some celebs modelling, come and see us!!!

  2. Roz
    September 6, 2010 / 7:41 pm

    Don't forget, Charlotte Olympia on Maddox St are doing a cocktails and nailart night from 6pm until 11pm 🙂

  3. Juliet
    September 6, 2010 / 9:13 pm

    I'd love to be in London for the night!juliet xxx

  4. Fashion Limbo
    September 7, 2010 / 10:32 am

    arrrrgh I wish I could go, but travelled to London last week which meant this week is saving ones pennies in boring Brussels 😛 enjoy it for the rest of us that will be just reading about it xxxxx

  5. AX80
    September 7, 2010 / 11:54 am

    Ah, Harvey Nichols would be a treat indeed. Christopher Kane is such a genius. Sounds like you're bound for a fun night1

  6. Kila
    September 14, 2010 / 7:49 am

    Hey did you make it to Harvey Nichols? We did the creative for the event – it was so much fun! although I think we were all including the designers were getting high on the spray booth! see all the pics of Erdem, Markus Lupfer, Marios Schwab,Jonathan saunders, Christopher Kane and the making of the haberdashery on our blog http://www.fionaleahy.com/fl-journal/hn-vogue-fashions-night-out/

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