The end of Kate Moss x Topshop

News broke yesterday that Kate Moss’ 3 year design deal with Topshop will end after her last collection is released in October. I remember the media frenzy back when the deal was announced and the manic scenes outside the Oxford Street flagship store on the first day her range came out. The frenzy sure silenced her many critics, the ranges were a huge success for both Sir Phillip Green and Kate. However, in recent years, the number of ranges Kate has designed per year has decreased, and the reason for ending the collaboration is cited as Kate’s schedule and not being able to devote enough time to design. Don’t forget her other ventures such as the collaboration with Longchamp…

However well received her collections were, three years is a very, very long time for a celebrity collaboration. These partnerships are never meant to last long, the likes of Target and H&M tend to just do one off collaborations in order to keep collections current and fresh. The collections were all very ‘Kate’ which I suppose is the point, but they didn’t seem to show any growth or development. Topshop aren’t severing all ties though, they are set to relaunch some of the most popular pieces and continue with a couple of small capsule collections twice a year. 

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Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at fashiondaydreams.com before launching her self-titled blog.

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6 Comments

  1. carina100
    September 1, 2010 / 4:16 pm

    I sometimes loved the look of a few of the KM pieces, but quality and price were never right. But I often find that with designer/celeb highstreet collaborations, they look good in photo shoots or editorial, but feel the fabric or look closely at the seams, and it's a big old mess! I'm with you, and if highstreet stores do collaborations, keep it fresh and interesting, not drawn out. Cx

  2. WendyB
    September 1, 2010 / 5:38 pm

    I feel like there's more to this story than meets the eye and I wanna know what it is! Of course, I could just be imagining things, but I'm disinclined to believe it has to do with her schedule.

  3. fashionbytes
    September 1, 2010 / 10:29 pm

    I think that this was a natural conclusion of a collab that had run its course. The collections didn't really show much development over the years and have been very samey i.e. boho dresses, hotpants, skinny jeans, playsuits, all very 'Kate Moss' but hardly a viable offering for the trend driven TopShop.

  4. Juliet
    September 2, 2010 / 2:52 pm

    It's a bit shame, she did so good. juliet xxx

  5. Anonymous
    September 3, 2010 / 6:23 pm

    I hate Kate Moss, I hated most of these clothes and I don't care one bit about this! ▲ WOLF WHISTLE ▲

  6. Currently loving it
    September 10, 2010 / 1:15 am

    I'm in love with Kate Moss' style. She's timeless.

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