Since February, one AW 10 trend has been a dead cert – the aviator jacket. British heritage super-brand Burberry is the reason for this, their luxe, pure sheepskin, leather version instantly topped every fashionista’s lust list. With the buzz building and growing, smart retailers took note and everywhere from Reiss to Topshop to Primark has aviators in. Which has quite frankly turned me off them, with aviators so readily available everyone and their mother will be wearing them. Who wants to be a fashion sheep?!
|L-R : Burberry, Topshop, Miss Selfridge, Oasis|
It’s such a shame, as they are terribly practical, I certainly could have done with a cosy sheepskin coat during the heavy snowfall last winter. But there are plenty, plenty of options for those who want an alternative to aviators. Here are my top picks. I am loving Navajo jackets, parkas and duffle details at the moment. You certainly can’t beat a classic belted trench. I have a gorgeous black cape from last year which I will be resurrecting but there are so many lovely ones out at the moment. Will you be buying into the aviator trend or going for something different?
|L-R: Zara, Miss Selfridge, ASOS, Clothing at Tesco, Zara|
Fashion Limbo says
same here, cant help but yawn at every aviator I see…though I did see one in Topshop that was quite different from the rest, but other than that, yawn yawn and yawn.I'm still in love with anything "military-esque".The only thing I covet in the aviator field are a good pair of shades..and no, I can't afford raybans…if u find any good alternatives to those (good quality otherwise I get headaches) let me know 🙂
I want a PRINCESS COAT with stars and hearts on it
All the aviators I want are so flipping expensive, so I'll be investing in a Barbour esque jacket instead. I wouldn't mind a classic trench too, hoping to find a charity shop bargain!
The Style PA says
I'd go down the cape rout, but not for the depths of winter. I'll need something cosier. Will probably ust get out my old faithful French Connection wool coat if I'm honest.
The Burberry ones are quite delicious though!
Style Eyes says
Yes I agree. With any big trends, I prefer to avoid and get something a little more individual. I am loving capes but think I will probably just invest in a really versatile navy or camel coat that will last.Love your picks, the Zara ones especially
Hi there-love the Burberry and Topshop versions, I'll be wearing my thrifted shearling this winter! x
Couture Carrie says
OMG is it wrong that I love ALL of these coats?Gorgeous selections, darling!xoxox,CC
I really love aviator jackets!xoxomycherrygum.com
I love this style of coat! I wish I had of bought one for this past winter but I guess I can wait until next winter to get my hands on one! xx
Chic 'n Cheap Living says
Love them all esp. the timeless belted trench!
I tried on the one in Acne just to see, but it was cut too weird for my body. As much as love the look of them, they are not quite my cup of tea, and I definitely don't want to be hopping on the bandwagon.