McQueen hangs in Selfridges window

I saw this image over the weekend and simply had to post it. I’m sure you have all heard of the now infamous Selfridges Manchester window featuring a McQueen piece hanging? It’s been pretty much universally branded insensitive and I agree, it’s too much and it’s too soon. Apparently this is the theme for all of the brands in windows, not just McQueen and I’m pretty sure I saw similar window displays in London. But I don’t think that really excuses it, surely someone had to sign this off, did the insensitivity buzzer not go off in their head?! Or perhaps I’m being slightly too PC. What do you think of the window display? 

Update: Official statement from SelfridgesPresenting a fashion item from the new Alexander McQueen collection hanging was never intended to be linked to the designer’s untimely death or how he died. Nearly all the new season items from our new window scheme, The Desirables showcased in both our London and Manchester stores, are hung artistically on their own to present them as even more extraordinary.
However we do acknowledge that, in retrospect, presenting the Alexander McQueen dress in our Manchester Exchange Square store in this way was a mistake and would like to apologise if this particular window has upset anyone.
The dress has been removed and replaced by another designer’s garment.

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at before launching her self-titled blog.



  1. Amina
    July 12, 2010 / 4:03 pm

    :O so disrespectful – i think they are doin it for the publicity

  2. MrJeffery
    July 12, 2010 / 4:38 pm

    yea, i'm not sure how i feel about this either. it's too much.

  3. Fashion Abecedaire
    July 12, 2010 / 5:43 pm

    I understand why you picked the entry title, but my first reaction was "what a tasteless headline".

  4. Intrinsically Florrie
    July 12, 2010 / 7:38 pm

    It makes me feel uncomfortable, which I don't think is how they should want potential customers to feel.Maybe they think they're being witty and also paying tribute to a great talent but it crosses into inappropriate for me.Florrie x

  5. Winnie
    July 12, 2010 / 10:48 pm

    Oh this is just completely insensitive! Who on earth Ok'd this? It's so stark and painful to see!

  6. Laura.
    July 12, 2010 / 10:54 pm

    I think its disgraceful.

  7. WendyB
    July 13, 2010 / 12:12 am


  8. Chic 'n Cheap Living
    July 13, 2010 / 4:41 am

    Yeah they could have styled it differently. Way too soon.

  9. Amanda Lee
    July 13, 2010 / 8:19 am

    im' sure it was a slipup…. wayy too soon for that though!xxa.

  10. beckyxoxo
    July 13, 2010 / 8:28 am

    What the hell ! Just knew about this .

  11. sarahbetty
    July 13, 2010 / 10:05 am

    Gosh yes – it's even a little upsetting.Sarah Betty

  12. Juliet
    July 13, 2010 / 12:39 pm

    Very insensitive. Even more as it hasn't been even a year. And suicide theme is always so sensitive as so many people have lost they loved ones (like I have) to it. Very dangerous zone!juliet xxx

  13. Miss N
    July 13, 2010 / 8:45 pm

    can't believe someone didn't pick up on it sooner. You would think that someone would actually stop and think 'maybe this isn't the best idea'I don't think it was deliberate (I HOPE it wasn't) but it is still tasteless.Not even sure that it is a good idea without the McQueen

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