Super Sweet Autumn/Winter 2010 Press Day

Back when the weather was nice and sunny, I found myself in Islington on my way to the SuperSweet Showroom press day. I thought it was very sweet of them to hold a bloggers only press day on a Saturday, for bloggers like myself who work full-time, trekking to London after work can be a bit much. I was excited to go as they stock some amazing brands on the site like Sretsis, Munchu’s and three ASFOUR, as well as shoes from Opening Ceremony. There were so many covetable items. 

The Accessories

Absolutely love the skull necklace!! Mafia jewellery

Mafia jewellery

Munchu’s jewellery by Ploy

Opening Ceremony!

The Clothes

Munchu’s – Munchu’s was launched in 2004, and showed at the first Bangkok Fashion Week a year later. The designer describes her style as ‘modern romantic’. I would definitely agree with this description. I loved the gorgeous light fabrics. Sienna Miller is a big fan, she had a stunning gold jumpsuit especially made for her.

The picture doesn’t do this jumpsuit justice

ThreeASFOUR – New York based label ThreeASFOUR’s stunning designs have been snapped up by many museums including the Victoria & Albert and Metropolitan Museum of Modern Art. Last year, Yoko Ono collaborated with the label on a special collection – Iconoclastic. The collection is both inspired by Yoko and also features some of her illustrations as prints. 

Picture does not do the print or draping justice!

Sretsis – Sretsis was my absolute favourite, I have a mental shopping list as long as my arm now! Designer Pim Sukhahuta opened her boutique during her time at Parsons. Her Autumn/Winter 2010 collection uses very pretty, delicate fabrics and a cat print called ‘Smitten Kitten’ which I absolutely adore. Super Sweet don’t stock Sretsis but the Spring/Summer 2010 collection is available on ASOS

Browsing the beautiful icy, pastel collection

‘Smitten Kitten’ print skirt

Pretty sheer top

‘Smitten Kitten’ print jumpsuit

How amazing is the back of this dress?!

Thank you to Gemma, and my unofficial photographer Marcus. For a peek into his genius mind, take a look at his blog – Marcus Flemmings

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at before launching her self-titled blog.



  1. K.M.
    May 6, 2010 / 10:37 pm

    oooh i love that jewellery, will have to look into that!

  2. daisychain
    May 7, 2010 / 7:40 am

    I LOVE the jewellery

  3. Kay | Vinyl Banner printing
    May 7, 2010 / 8:19 am

    I like the collection! Especially the skirt and the sheer top! I can see myself wearing the sheer top to the office!

  4. meejulio
    May 7, 2010 / 8:32 am

    I love that jewelery.your jewelery is perfect and suitable .Voucher Codes

  5. H A N N A H ♥
    May 7, 2010 / 11:55 am

    eveything's so lovely – I really like the printed jumpsuit. so perfect for summer!LONDON–ROSE.BLOGSPOT.COM ♥ xx

  6. Charlie
    May 7, 2010 / 1:20 pm

    all of those shoes are amazing!VAMPIRES-AND-CARDIGANS.BLOGSPOT.COM – New Fashion Competition with a great prize!xx

  7. Winnie
    May 7, 2010 / 1:50 pm

    Oh I'm so loving the jewellery! Love it when brands sort out blog events.

  8. Adele
    May 7, 2010 / 1:50 pm

    I want it all 🙂 Especially the necklaces!

  9. Anonymous
    May 7, 2010 / 9:14 pm


  10. Kristin
    May 7, 2010 / 10:06 pm

    That jewelry is incredible!

  11. Annie Spandex
    May 8, 2010 / 2:38 am

    Opening Ceremony stuff is soo goood!

  12. as told by kiki
    May 8, 2010 / 9:20 am

    that pastel pink jumpsuit reminds me much of SJP….hihi. 🙂 Cool!

  13. Syed (dapper kid)
    May 8, 2010 / 12:31 pm

    :O The mafia jewelry looks amazing!!

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