I often think that Bershka, one of the youngest brands owned by Zara’s parent company Inditex, is overlooked and not given the credit it’s due. The brand is aimed at a slightly younger demographic than Zara, which is why I don’t think it’s given the attention it deserves, but I love their clothes. They are a lot more casual and not as ‘fashion’ as their big sister brand. Actually, they’re more similar to the more casual brand under the Zara umbrella (I forget the actual name) than say Zara Women. A couple of years ago I bought some amazing high-waisted bleached hotpants from there which I wear to death!
Here are some images from the Spring/Summer 2010 lookbook. I think Bershka is more than ready to come out of it’s big sister Zara’s shadow. What do you think? Do you shop at Bershka?
I love the print, I’m not normally a print girl but I’m definitely going to give it a whirl this Summer!
Denim, tick. Jumpsuit, tick.
When (if) it really starts heating up, I turn into a bit of a lazy slob. White is my go-to colour and there’s nothing easier than throwing on a dress. That’s why I love this look.
I need a better look at those jeans, I hope they aren’t jeggings! Really like the slash detail on the back of that tee.
Along with white tees, I live in battered denim shorts in Summer.
Perfect outfit for a day at the beach. Is it me or does it have a very ‘Topshop’ vibe?
* Source Bershka
I agree, I love the first look
Hugh O'Malley Fashion and Beauty Photographer London says
as a photographer it's really bugging me that they've photoshopped out the line of the background but left it in in the shadows. what sort of architectural mc escher style cockup is that?
I'm a huge Bershka fan. I definitely prefer it to Zara as well. The Spring 2010 collection looks really good. The last outfit is amazing.
H A N N A H ♥ says
I'm actually quite a fan of Bershka, especially for basics with a twist. Love these picks!Thanks for the super sweet comment you left on my blog – it made me smile :)Hope the haters are leaving you alone now. They're SO pathetic… I just don't understand why people leave comments like that? I really don't!LONDON–ROSE.BLOGSPOT.COM ♥ xx
Haute World says
I like Bershka for more casual looks and summer frocks. I agree that it's usually overlooked (outside Spain) and it really does remind me of Zara's TRF label a lot. The only think that scares me about Bershka are the hoardes of teenagers that take up the floor space…
Noble Beeyotch says
The outfits looks very trendy and fashion-forward…hadn't heard of this place until now…thanks for sharing!