Meeting…Jasper Garvida. Plus an exclusive!!

On Monday evening, I attended a wonderful event courtesy of Miele: an intimate blogger evening with amazing designer Jasper Garvida! Jasper is probably most well known for winning Project Catwalk back in 2008. He has come a long way since then though, achieving many of his dreams in a short space of time, including being featured in Vogue, showing at LFW and being part of Fashion Fringe. Phew, busy few years!

The evening started off with a rose test – washing a real rose in a Miele washing machine. It came out perfect, which is a testament to how great the washing machines are for delicates, some of Jasper’s silk dresses were washed too and felt just as good aftewards. There was also a Q&A with Jasper and after that, four bloggers had the opportunity to have a one-on-one interview with Jasper…and yes I was one of them! 

The Q&A

On when he got interested in fashion…“I was about 3 and I started playing with my sister’s hat at a wedding. I never considered it as a proper career, until I moved to London from Toronto at the age of 19”
On Project Catwalk…“It was great, I learnt to be daring, to show my capabilities and to wow. But it was very confined, you really find yourself in that sort of situation”
On reality TV and fashion…“I think it was a great platform for me. A lot of fashionistas think it’s suicide but it depends…”
On muses and icons…“I love Eva Green, she’s assured and classic. Greta Garbo, I love the 1920s, my new collection takes a lot of inspiration from that era. And of course Lady Gaga!”
On advise for aspiring designers…“The industry is very difficult, there are always people waiting to put you down. You need to tenacity and to have goals. When I started out, I wrote a list of 20 goals and I’ve achieved three of them in just two years. The list kept me focused”
On the new collection…“It’s very light, lots of silk. Think 1950s Paris!”

On where he sees himself in 10 years…“In Paris, taking over from Karl Lagerfeld at Chanel! You have to have dreams. Anyone can dream, dreams are free”

That last line is so beautiful! Anyway, onto my one-on-one..

The Interview

R – If you went back in time, would you do Project Catwalk again? 
J -Absolutely! I loved the contestants and kept in touch with them, and I also met Milla, my business partner.It was intense, you were asked very probing questions but I learnt how to stand on my own two feet

R – How would your life be different if you hadn’t done Project Catwalk?
J – I would be working for another designer, I would be unhappy. It was such a revelation for me, I used to be scared and shy. I learnt you shouldn’t be afraid, you should just be yourself.

R – What was it like moving from designing for a couture house to designing on the high-street?
J – In couture, you have to be creative and fashion forward, but on the high-street you think about women and their bodies, what makes them sexy. You have to think a lot more about your market. As a designer, I see myself as a servant to women. 

R – As someone who’s used models of all sizes, what do you think of the use of size 0 models in fashion?  
J – I like curves, they define a woman. I like promoting a healthy image, it’s so important to be healthy.

R – What kind of woman do you keep in mind when you’re designing?
J – She is between 25-35, a professional who shops for investment pieces which she will keep forever. I would love to dress Daphne Guinness, she’s so cool! I’ve dressed Sophie Dahl in the past, she’s one of my favourites [we digress, talking about her cookery show]

R – What do you think about bloggers? During LFW there was a lot of friction between bloggers and editors, where do you think bloggers sit in the fashion pecking order?
J – I love blogs, I read a lot of them. They’re moving the industry forward. The feedback is instant and you get an honest opinion, blogging offers an instant dialogue. They definitely have longevity in this industry, just look at internet sales. Editors are very different, they dictate fashion and offer a fantasy. 

And the exclusive!! “I really shouldn’t be telling you this…but I’m launching a sub-label. It’s very different to my Jasper Garvida label. It’s high-street. It should be launching in Fall. 

How exciting!! I’m very much looking forward to his high-street label. It will definitely be a success, Jasper is so uber-talented and he is the nicest man ever, so down to Earth and he has a beautiful spirit. Hope you enjoyed the interview!

Top – River Island, Skirt – Zara, Tights – ASOS, Boots – New Look, Cardi – Topshop

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at before launching her self-titled blog.



  1. heart charlie
    April 3, 2010 / 8:40 pm

    What a lovely and thoughtful post! I love the interview, you ask all the right questions! His designs look really interesting!

  2. Style Slicker
    April 3, 2010 / 9:42 pm

    Lovely post Reena! The black dress with silver sequins is my ideal little black dress hehehe.

  3. Winnie
    April 3, 2010 / 11:14 pm

    Awesome post! Jasper seems like the sweetest too. That little black dress you're holding up is gorgeous.

  4. yiqin;
    April 4, 2010 / 1:00 pm

    Great interview 😀

  5. marian
    April 4, 2010 / 2:12 pm

    Thanks for sharing this piece on Jasper Garvida honey! good questions.xoxomarian.

  6. Kb
    April 4, 2010 / 3:38 pm

    Oooh exciting, his stuff is amazing and I loved him on the show. Can't wait for his high street stuff.

  7. Meg
    April 4, 2010 / 3:44 pm

    Wow, what a cool event! He sounds like a nice person and has some really cool designs.Also, my contest is open to everyone, so you are more than welcome to enter! I sucks when contests are only open to readers in the US.

  8. Style Eyes
    April 4, 2010 / 7:50 pm

    great interview, can't wait to see his high street label

  9. Glam Girl
    April 4, 2010 / 8:49 pm

    Interesting interview! I love that skirt from zara

  10. la petite fashionista
    April 5, 2010 / 4:10 am

    what a great interview! you look so stylish @ the event as well; i'm ALL about the sequins 🙂 can't wait to see his high street collection!xoxo

  11. Rollergirl
    April 5, 2010 / 9:15 pm

    Great work, and OMG, how dedicated is he with his goals? I was that kind of dedication!

  12. Style Slicker
    April 6, 2010 / 1:18 pm

    Goodness why weren't you with us at Miele's events last year, he loves his regular guests!!!!

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