Kinder Aggugini Spring Summer 2010

One of the least known ‘famous’ designers in the world, Kinder has ghost designed for Versace, Vivienne Westwood and Calvin Klein among others. He put himself in the limelight last season, showing his own label collection at London Fashion Week in February. I was thrilled to get an invitation to his Spring Summer 2010 show at London Fashion Week, the invite (a slightly bloody Snow White) piqued my interest. The collection was inspired by Alice in Wonderland and Grimm Bothers fairytales, which I grew up with. He explains, “The show is based around that spirit – where everything appears candy-coated and pretty on the outside. Yet, within, lies a constant darkness..I have taken the little pretty children’s dresses, opened them up at the seams and inserted juxtaposing fabrics. These are usually darker and more textured”.

I loved the theatrical show. Kinder’s collection was a cornucopia of print and colour: pinks, blues, purples, metallics, stripes, snakeskin print, tribal patterns, polka dots. Everything was over the top, from the oversized Stephen Jones hats to snakeskin print fabrics and textures ranged from tweed to sheer, floaty chiffon. It sounds like an insane jumble of ideas, but there was an underlying cohesion which bought it all together and somehow it blended into a beautiful and vibrant show, one of my favourites.

Reena Rai

Reena Rai is a 30-something London-based fashion, travel and lifestyle blogger. She has been blogging for 10 years (!), previously at before launching her self-titled blog.



  1. The Style PA
    September 25, 2009 / 10:03 pm

    Love the foil-like metallics thrown in with bold patterns. Oooh, and the shoes.

  2. Marian
    September 26, 2009 / 8:39 am

    darling what great piccies you captured! loved this show, the play on volume is fun.have a happy wknd honey xxmarian

  3. Juliet
    September 27, 2009 / 4:25 pm

    Must have been amazing being there and getting the invitation.juliet xxx

  4. Siska
    September 28, 2009 / 1:54 pm

    the last one is adorable!

  5. Sheena
    September 28, 2009 / 4:22 pm

    His dresses look lovely. Very well constructed while easily flowing at the same time. I love the bold colors as well.

  6. Eri
    September 29, 2009 / 1:07 am

    Thanks so much for sharing those pictures, I love the second look. Hope is all well on your end.See you soon x

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